![]() As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. James Zahn, AKA The Rock Father, is editor-in-chief of The Toy Book, a senior editor at The Toy Insider and The Pop Insider, and editor of the Toy Report, the Toy Book‘s weekly industry newsletter. In recent months, the As Seen On YouTube trend has grown with toys from Ryan’s World, Tic Tac Toy, Ninja, Baby Shark, FGTeeV, and others hitting toy departments across the country. 11, while the CookieSwirlC Barbie is hitting stores now. ![]() Mattel’s CookieSwirlC Lotta Looks collection is expected to ship on or about Dec. The set also includes three diorama scenes to use as a stage to present stories as kids pretend to be a digital content creator. The included play set includes a work station with everything a YouTuber needs, including a pretend camera, laptop, and smartphone, along with three mystery boxes each with a unique surprise. The CookieSwirlC Barbie doll and play set brings the YouTuber to life as one of Barbie’s friends - complete with a branded T-shirt and her dogs. Additional Mood Pack accessory sets are sold separately. Characters include Rainbow Sugar Rush, Candy Cub, and Chocolate Chip Chill. In addition to a host of clothing options and accessories, the dolls include interchangeable facial pieces that can be used to transform each character’s expression. The CookieSwirlC Lotta Looks collection is inspired by social trends and features mix-and-match, plug-and-play pieces that kids can use to create more than 100 moods and looks. Related: 2019 Top Toy Trends: As Seen on YouTube
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